The Earl G. Reubel Supplier Diversity Awards

Recognizing healthcare industry leaders — individuals and organizations — who advocate for diversity within the healthcare supply chain.

Earl G Reubel Awards

Honoring a Legacy

The Supplier Diversity Earl G. Reubel Awards are awarded to those that are making significant progress in advancing supplier diversity in the healthcare industry. Owens & Minor is proud to partner with our diverse network of trusted suppliers to drive progress, productivity, and performance across the healthcare supply chain. We are honored to serve as a founding partner of these awards honoring Earl G. Reubel’s legacy.

2023 Awards Winners


George Robinson II, Director of Supplier Diversity & Inclusion at UPMC


Cube Care Company and invites Susana Robledo, CEO of Cube Care


Advocate Health System and invites Adrienne Ainsworth, Enterprise Vice President of Strategic Sourcing at Advocate Health

General Eligibility

For each award category, consideration will be given to individuals and organizations that represent diverse and underrepresented populations and that demonstrate entrepreneurship, civic engagement, or professional service leadership and are actively engaged in impacting healthcare delivery and/or community wellness.

About Earl G. Reubel

From humble beginnings to a successful entrepreneur: Earl G. Reubel’s intellect, instincts, insights and drive propelled him from the streets of Harlem to CEO of one of the largest veteran-minority-owned manufacturer/supplier companies in the healthcare private sector.

A natural born businessman, Earl’s early sales training going door-to-door for Kirby Vacuums in New York City ignited his business acumen and entrepreneurial spirit. He launched his first company, a search and rescue business in Washington State, after serving in the United States Army as a helicopter pilot in the Vietnam War. In 1983 he partnered with nephew Joe Reubel to create Verdan Healthcare, which served as the foundation for Kerma Medical Products Inc. launched in partnership with his wife Joyce Kershaw Reubel in 1991.

Earl built Kerma from a manufacturer of small cap equipment and supplies for the United States Government to become a major manufacturer of commercial medical products distributed to over 4,000 Acute Care hospitals across the country. He developed a close association with Owens & Minor as a key part of their diversity supplier offerings to hospital customers, and in the process created a legacy for his family. Today, Kerma Medical is one of the largest veteran-minority owned companies in the healthcare industry, and is one of Owens & Minor’s most strategic partners and longest-tenured diversity supplier.

Earl G. Reubel Award Founding Partners

Owens & Minor
Owens & Minor, Inc. is a global healthcare solutions company that incorporates product manufacturing, distribution support and innovative technology services to deliver significant and sustained value across the breadth of the industry – from acute care to patients in their home. Aligned to its Mission of Empowering Our Customers to Advance Healthcare™, more than 15,000 global teammates serve over 4,000 healthcare industry customers. A vertically-integrated, predominantly Americas-based footprint enables Owens & Minor to reliably supply its self-manufactured surgical and PPE products. This seamless value chain integrates with a portfolio of products representing 1,200 branded suppliers.
Kerma Medical Products, Inc.
Kerma Medical Products, Inc. is a Veteran-Minority Owned Company (VOSB) located in Suffolk, Virginia with a direct sales division in Miramar, Florida. Founded by Joyce Kershaw-Reubel and Earl G. Reubel, Kerma began as a manufacturer in 1991 as a United States Government supplier and in 1994, Kerma expanded into the Commercial Medical Products industry (e.g. hospitals). In 2007, Kerma developed the Direct Sales Division, which is responsible for non-stock requisition business and provides streamlined access to 75+ manufacturers, offering 100,000+ SKUs. Kerma is one of the largest diversity manufacturer/supplier companies in the private sector.
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Healthcare Supplier Diversity Alliance
Healthcare Supply Chain Alliance’s mission is to lead healthcare supplier diversity by building awareness through education and creating pathways to potential opportunities for historically underutilized businesses and all healthcare supply chain stakeholders.
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Previous Winners

Reubel Award Recipients
• Large Corporation of the Year Award: Premier, Inc.

• Diverse Business of the Year: SDVOSB Laboratory

• Civic Leader of the Year: Deborah Williams, Senior Director of Supplier Diversity, Premier, Inc.

Reubel Award Recipients
• IBEX IT Diverse Business of the Year (B. Braun)

• Jackson Health System Large Corporation of the Year (Medtronic)

• G. Gilmer Minor, III Civic Leader of the Year

Reubel Award Recipients
• Civic Leader of the Year: Timothy Martin, strategic sourcing manager for CHRISTUS Health in Dallas/Ft. Worth, Texas

• Enterprise of the Year: MYCO Medical of Apex, North Carolina

• Large Corporation of the Year: Bon Secours Mercy Health in Baltimore

Reubel Award Recipients
• Civic Leader: Mark Cartwright, Virginia Tech

• Health System/Corporate Leader: Partners Healthcare

• Diverse Supplier of the Year: Kerma Medical Products